Primary Reasons Why B2B SEO Services Experts in Houston Must Manage Your Website Migration Process

Change comes natural to b2b businesses, especially when it comes to your B2B SEO services in Houston. The constant need to rebrand, change the CMS, merge your resources or revamp the entire architecture and user journey of your website, is eventually expected. And whatever the objective is, it is not unusual for all key initiatives to fall in right place for a new-age digital marketer.

Remember that the top search engines tend to get less than accommodating with the main website changes, particularly the URL changes. Whilst the search engine algorithms might find semantic differences between the websites, it’s quite impractical to expect it and understand that the similarities between two stores would mean that they are both the same brand.

So, without taking this into consideration, many domains incur huge losses of web traffic and rankings and unexpectedly a popular brand in the industry gets non-existent within the top search engine’s landscape. So, it is very important to make sure that the changes you are making are understood by the top search engines in the right way.

Expecting a single digital marketer to become a master of all digital marketing channels is quite impractical and fortunately you do not have to be. There are many B2B SEO services experts in Houston that are investing a lot of time to know how to think like the top search engines and how to reduce the risk of decimating your higher keyword rankings.

Understanding Why B2B Businesses Require Hiring Professional B2B SEO Services in Houston:

1. Reducing the Difficulty Of Website URL Mapping and Redirects: 

      As a website’s internal linking and web-page equity is a very important part of B2B SEO, so we have to handle the website URL redirects and URL mapping and all the issues which constantly come with it. So, ensure that every URL redirect makes sense and every web-page can take on the new status. The process of telling the top search engines what extends beyond URL redirect and mapping, is that it also includes On-page SEO work, particularly, the canonical tag. 301 redirects would not really stop top search engines from indexing your web-pages, so if you left those web-pages at that then, you might just end up with bad search engine rankings and a few confused users. fortunately, the professional B2B SEO services companies in Houston have knowledge about the different approaches to help encourage top search engines to remove your old web-pages from the index while it goes along your new website.

2. Getting Familiar with the Website’s Performance:

     Once you are done with URL mapping and have defined the technique to introduce top search engines to your new website. You must remember the understanding part of these first few weeks. The key reason behind website migration is to give a new and better website which will gain more web traffic and drive a lot of business. But without knowing how your original website has performed, you cannot know whether your new website is better or not. You might have an idea how much web traffic your ad campaigns and your website generally are pulling in, but you have to know a lot more than that to become successful. Professional B2B SEO experts try to understand your website like the top search engines do and to polish your website in the best possible manner before you migrate, make use of many different tools that offer an assortment of key B2B SEO data points, which are as follows:-

• Keyword rankings and their relevant landing website pages. 

• Crawl volume and frequency 

• Links to your website. 

• Website pages having 200 (and non-200) status codes.

Through combining the different metrics and observations of every tool, you can understand how your website must perform and how it gets interpreted by both the top search engines and users. Through astute benchmarking you can do a detailed and useful post-migration analysis, mainly for those metrics which can just get recorded at a specific time. If you fail to collect this information in advance that, you cannot fully report the impact of the website migration. Once you are done with the website migration, you can collect this data again to properly evaluate your results. You will just check the new web traffic statistics and new search engine rankings, but B2B SEO services expert in Houston will check and ensure that those numbers make some sense and will make sure that not just users, but search engine crawlers are also on your website. With right data, you can define to make iterative and important improvements.

3. Tracking Tools’ Migration: 

      Much like the top search engines, its tools are also not so eager to support your website migration process. So, you must ensure that you are all set to begin tracking the new website, preferably without losing your previous data. Managing different tracking tools and codes constantly, a b2b SEO expert is a Google Analytics expert as well. To avoid a situation wherein either you have zero historical data and cannot evaluate the success or if you have two different accounts and must evaluate the performance comparisons by yourself? Through making strategies to migrate your tracking tools. If possible then, you will make use of the same analytics tracking code for the migrating website, in order that the previous metrics could be directly compared with the new numbers as gets done.

4. Testing: 

     Once you have planned all your new web-pages and your new site is ready and not actually live. If the website is not live then, your website will be in risk to all types of problems with duplicate content and search engine ranking cannibalization. Although, a B2B SEO services expert in Houston can easily handle this with a robots.txt directive. Regardless of its purpose, a performance environment cannot always reflect the search engine’s activities as it stays in isolation. Usually, the search engine bots does not even completely crawl the performance environments, as it is very time-consuming. The professional B2B SEO expert can comprehensively re-test every URL redirect and ensure that each URL redirect performs in the desired manner and that each of them are all 301 status codes. Also ensure that a single XML file will remain live on the legacy website, comprising the entire legacy URLs. This will be utilized to push search engine bots through the previous URLs and onto the new website, accelerating your carefully-mapped redirects.

5. Introducing and Justifying the Losses: 

      As you open new website and you got to know that you have lost 20% of your web traffic. Website migrations could cause damaging losses and websites which do not stay ready accordingly, fail to recover. If you have hired a B2B SEO expert in Houston to handle this project then, they will manage it all easily. Your web traffic loss is due to the search engines and users failing to notice your new website for the time being. Your B2B SEO expert will ensure that everything is arranged properly, so search engine bots will quickly find out that your new website has similar higher rankings and reliable content like it was on your previous website. 

So, keep in mind the above mentioned reasons why professional B2B SEO services experts in Houston must manage your website migration process effectively.